Information architecture
Organized complex product and creative requirements into a navigable system.
A scalable source of truth connecting product behavior, UX placements, creative standards, translations, and launch readiness.
Advertising products spanned multiple platforms, formats, behaviors, markets, and technical constraints. Advertisers, agencies, Sales, Product, Engineering, and Operations needed a reliable way to understand what could be built, how it should behave, and what assets were required.
Organized complex product and creative requirements into a navigable system.
Defined how specifications, updates, translations, and approvals were maintained.
Connected product behavior, UX intent, technical constraints, and advertiser needs.
Supported Sales conversations, campaign readiness, and production quality.
The platform improved consistency, reduced ambiguity, supported international expansion, and made complex advertising requirements easier to understand and execute.
It translates product intent into repeatable execution.
Better information upstream prevents errors downstream.
A useful platform must stay accurate, current, and trusted.
The same system must serve technical, creative, and business users.
The most durable value was a trusted source of truth that made creative, product, technical, and commercial decisions easier to align.