Product requirements
Defined scheduler needs, workflow logic, states, data requirements, and acceptance criteria.
Salesforce experience and enterprise workflow integration for a major multi-year advertising-platform initiative.
TiVo One involved many teams across product, engineering, data, platforms, monetization, and operations. My ownership focused on the Salesforce scheduler experience and the integration between Salesforce, targeting and forecasting, internal campaign-management workflows, Google Ad Manager, billing, and reporting.
Public language intentionally abstracts confidential internal system names and implementation details.
Defined scheduler needs, workflow logic, states, data requirements, and acceptance criteria.
Created the visual mockups and experience specifications for a new Salesforce Lightning Web Component. Engineering completed the coding.
Designed how information moved across targeting, internal systems, ad serving, delivery, billing, and reporting.
Partnered across Product, Engineering, Ad Operations, Sales, Client Services, Finance, and QA.
The work created a clearer end-to-end workflow from opportunity through scheduling, targeting, delivery, measurement, billing, reconciliation, and revenue—while supporting new premium advertising experiences such as Home Page Hero.
The interface mattered because it made a complex operating model usable.
Schedulers needed confidence without seeing every layer of system complexity.
Integration quality determines whether enterprise experiences feel coherent.
Strong cross-functional work depends on clarity about who owns what.
The most valuable result was a clearer operational model that helped schedulers, product teams, engineers, and business partners understand how planning, targeting, delivery, billing, and reporting connected.